Needs We Serve
Meridian Research helps companies minimize the risks that come with growth - which can emerge at any stage of the customer lifecycle.
 

Marketing/Lead Generation

  • New product development 
  • Market drivers and development
  • Awareness testing
  • Campaign concept testing
  • Brand positioning
  • Advertising effectiveness
  • Channel dynamics
  • Market segmentation


Product/Service Delivery

  • Market penetration
  • Sales effectiveness
  • Distribution/delivery/support
  • Customer retention
  • Service expansion
  • Market sizing
  • Risk analysis
 

Customer Relationship

  • Customer satisfaction
  • Customer advisory panels
  • Media access patterns
  • Competitive analysis